Marketing, as a product to win the way and key path, become each big gap filling agent brand the most attention point. is the new face on building materials market, how to do marketing, can attract the attention of consumers, more quickly and let the consumer buying behavior?
in the first place, the name of the most important thing is to get the caulking grout becomes loud, e. g. The power of advertising is powerful, but to choose what kind of advertising can make products more quickly and have the effect to deeply rooted in the hearts of the people, there are two roads: if you want to earn popularity earn eyeballs, so online advertising is the best choice. If you want to earn fame earn prestige, more high-end television advertising is the best choice.
note, don't choose a few rough local stations, today's consumers are able to know what scudamore advertising is really what is false, so rough advertising will only lower, the name of the product, let sell at a discount greatly impressed.
second, after attracted attention, is to keep the consumer's attention. Consumers with the most attention points, to advertising, consumers have the interest, will begin to understand the product, the eyes will stay on the product. For gap filling grout, its quality, color, environmental protection, function, usage, are all concern, might as well use these information to consumers of eyeball caught.
third, keep eyes are not the final purpose, ultimate aim is to keep consumers' hearts. Only the heart of the consumer on the product, to become repeat customers, would willingly be product information disseminator, their relatives and friends to consumption circle. From the enterprise to the customer marketing, only the lowest marketing, from customer to customer marketing, is the most effective marketing.
to do this step, the most important is no longer the quality of the product, but on the basis of guarantee the quality of the product added value of products, such as brand prestige, service quality, etc. Only consumers felt the earnest careful treatment, the will of the enterprise and brand, become its & other; Fans & throughout; 。
caulking gun marketing road, is still in the first step and the second step, but one day, there will be a excellent gap filling grout, to complete the third step, become the industry leader.
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