Construction planning - CGM grout material brand marketing channels Zhengzhou grouting material manufacturers

CGM grout CGM grout material brand CGM grout material manufacturer someone says ', is now a brand s way operation has expired '. But bearing CGM grout material density in the current domestic grouting material in the mall way operation has expired but don't agree with this view. First because of our country's present is typical 'normalize' structure of the market, because of its broad geographical and has not yet mature market structure makes the way that let a lot of grouting material enterprise love-hate relationship link still is our country most enterprise the important marketing factors. Seen in this way, the building materials brand strategy targeted way analysis and planning and the subsequent way operation process also is particularly important. All over the long term, and still there is a vibrant enterprise features, namely the mall owns his own business base, the base stores make enterprise no matter how the environment changes can provide enterprises with a steady stream of funding support, makes the enterprise can through the 'winter', and then again and again greeted the brilliant spring. These base stores like enterprise itself of the grouting material manufacturers according to the land of 'root', both for the enterprise to provide a steady stream of resources, and provide enterprises with the cultivating transaction management team, the cradle of companies and those who were not 'base' mall as compared to good or bad itself. Way to access the depth of the '3 c' planning approach: the depth of the way is refers to the way the design level, this is the way of with grouting material enterprise strategic positioning, according to the level, the amount of levels by the enterprise according to the strategy for the grouting material in combination with the regional market conditions was carried out on the way to access appropriate planning and positioning. Hebei anti-freezing type grouting material; Breadth refers to the way the breadth: way way to access properties, such as terminal channel, monopoly pathway, agents, etc. , the amount of these pathways to pick and enter is by the enterprise strategy and resources to support the resolution. Way the width of the collaboration form: in the grouting material under the premise of enterprise product line rich, pathways may have a lot of, these pathways are in the form of proxy still is selected according to different products of different agents form, this is the width of the path planning, which is chosen by the enterprise's strategic decision, because this collaborative approach to form the width way conflicts once defined unclear is simple, kill each other between the product. 'Know thy enemy -' — Way layout element analysis from the marketing concept, way is the concept of channel itself, namely the grouting material products reach consumers' hands by the enterprise access. This pathway can be so traditional way can also be so new way, but no matter what will have to deal with a fundamental problem, namely the way the problem of power. All building materials market research is necessary, also is not lost, as long as the understanding of the energy of grouting material store and analyze the talents that fit reality targeted strategy is put forward. Infinite resources under the premise of this kind of analysis is not necessary, but the resource scarcity resolution enterprise is necessary to store the elements on precision analysis, and then talents precise positioning, who all don't want to play a feet to kick out onto the plate. Rival faults selection is not in the area, but the competitors are ignored regional agent, ignore, ignore the product line, ignore the price system, ignore the consumer demand, and ignore the new market segment of the collective.