4 reasons for the failure of the operation of the beauty agent agent!

In recent years, the beauty sewing industry has become very popular. Many agents have joined the industry, and many construction masters have benefited a lot from the agency products. Therefore, many agents believe that good beauty seam agents are due to the good market environment, high costs, strong brand support, and high product discounts. What I want to say is that the support of regular brands is the same for any agent, and there is no saying that the support is greater if the relationship is good. As for the market environment, my country's beauty sewing market itself is not fully opened, and the quality of the market environment is also created by the joint efforts of beauty sewing agent manufacturers and agents. The editor believes that the most direct reasons for the failure of the beauty seam agent are four points: the domestic beauty seam agent market has a wide range of categories and advertisements, but some of them are OEM and small workshops. , There is no direct production capacity at all. This type of enterprise earns a living by attracting investment, cannot guarantee product quality, has no good marketing thinking, professional marketing personnel, and imperfect service. Product quality itself is the most important thing when considering the agency of a brand. Before choosing a brand, you need to check it out, visit the brand more, stay sensible, and choose a more reliable brand for sales in the future. It will last for a long time without fear. , Lack of professional knowledge Beauty seam agent is a relatively new industry, no matter whether it is production or construction, it requires certain technical requirements. Most consumers do not know enough about products and know nothing about technology. Some dealers did not pay attention to this when operating, and could not solve the problems encountered by customers in a timely and effective manner, which could easily lead to customer distrust and loss of customers. Therefore, to improve one's own professionalism, keep learning in practice, and make progress together with the industry are the prerequisites for doing a good job. If you understand your own products and clearly know its advantages and disadvantages, you can introduce them to customers more confidently, better meet customer needs, and customer satisfaction will also help introduce more relatives and friends. , Disrupt the brand market system for a beauty sewing product, the manufacturer has a unified market price. However, different agents set different prices. In order to increase profit margins, some agents set prices that are higher than the market price, blocking many demanding customers and construction teams. The remaining small number of customers simply cannot meet the long-term profitability. demand. High-quality agents will follow the price set by the manufacturer, choose the method of small profits but quick turnover, and hold most of the customers in their hands. For the sake of small profits, some agents will sell goods or even buy fake products. This will not only smash their own signs, but also affect the sales of the entire brand, and the gain is not worth the loss. Therefore, since it is the agent of the brand of your choice, you should fully believe in the brand and work hard to develop faster. , Do not take the initiative, wait for the rabbit. Many new agents think that as long as they choose the right brand, they can wait for the money and wait for the money. All listen to the brand side, there is no sense of autonomy. Although the brand will help formulate marketing policies or various activities, they are also based on most situations and do not necessarily conform to local conditions. The agent and the brand are supposed to be a cooperative relationship. The agent should choose a solution that suits them according to the actual local conditions and customer needs. The brand should also adopt the opinions and suggestions of the agent to form a good interaction to increase efficiency. If you want to represent a good brand, open a good store, and satisfy customers, it’s not just that you can do it by thinking.
Beauty Seam Agent Operation