in order to ensure that the sales manager in a short period of time, understand the enterprise culture, to master the necessary marketing knowledge and skills, the company in years, was held in Shanghai & other; The sales manager training & throughout; 。
this training by the training plan and organize the implementation of specific, according to the basic quality of each regional sales manager and related information, a detailed investigation and analysis, making training plans. This is a pay attention to the training of detail, every detail is to let students deeply feel the passion, the concept of people-oriented company. From the test, everyone is mastered the essence of sales, sales skills have greatly improved. Basic to complete this training, training objectives, sales manager for the new hire to work as soon as possible, expand the market laid a foundation.
summarizes the essence of sales four:
what is a pin, sales process? Answers:
, the world car sales first Joe & middot; Gillard said: & other; I sell is not my Chevrolet motor, I sell myself & throughout; ;
, first before selling any product you are selling;
and have an important bridge between products and customers, sales staff itself;
and face to face in the sales process, if the customer does not accept your this man, he will give you the opportunity to introduce products?
, no matter how you with customer to introduce your company is the first-class, is the first-class products, service is the first-class, but, if the customer have a look at you, like five flow, a listen to you speak more like a dilettante, so, in general, the customer won't willing to talk to you. Your performance will be good?
, do you want to look more like a good product.
, dressed for success, to wear for the victory. Sales staff in the investment on the image, is the most important investment sales staff.
2, sales in the process of sale?
answer: concept.
and sell you want to sell more easily, or are easier to sell customers want to buy?
and is easy to change the customer's idea, or to cooperate with the customer's idea easily? ,
, so, before selling your product to the customer, first to find a way to find out their ideas, to go with it.
, if customers buy with our conflict with the idea of selling products or services, then you have to change the idea of customer first, and then sell.
, is a customer pays to buy what he wants to buy, not your money; Our job is to help customers buy he thinks that the most appropriate.
3, buy what is in the process of buying and selling?
the answer:
, people buy don't buy a thing usually have a decisive force in control, that's feeling.
, feel is a kind of invisible, scratching the influence of key factors in people's behavior.
, it is a complex of people and people, the people and the environment interaction.
, if you see a high-grade suits, the price, style, fabric all aspects are good, you are very satisfied. But salesman conversation with you don't respect you, make you feel very uncomfortable, will you buy? If the same set of clothes in the butcher, flank of the booth, will you buy? No, because you feel wrong.
, companies, products, people, environment, language, tone of voice, body movements will affect the customer's feeling.
, in the whole sales process for customers to build a good feeling, so, you will find the open customer wallet & other; Key & throughout; 。
sold four, in the process of buying and selling of is what? Good for answers:
what can bring each other is happy with interest, help him to reduce or avoid any trouble and pain.
, the customer will never buy because of the product itself, the customers buy is through can give him the benefit of the product or service.
, second-rate sales people to sell the product ( Ingredients) , top salesman sell the results ( Benefits) 。
, for the customer, the customer will only understand product personal advantage, to avoid any trouble to buy. So, first-class sales staff not to focus on how much he can obtain benefits, but on the customer will get the benefit of,
, when customers through our products or services benefit indeed, the customer will put money in our pockets, and also told us: thank you!
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