The current problems in my country's beauty sewing industry-beauty sewing agent factory

The overall marketing level of the US sewing agent industry is generally low. Market operation methods and rules are different from other industries. my country's beauty sewing agent industry is a special industry different from other building materials industries. But in the big market of China, beauty sewing agent companies have their own unique side. The scale of Chinese beauty sewing agent enterprises is weak, the brand influence is similar, the product model and performance are similar, the business model and the advertising activities are similar, so that the competition methods of many domestic beauty sewing agents are mainly concentrated in prices, rebates, slandering others, chaos and other primitives. Level. From product naming, numbering, publicity to market promotion, every link and even individual details are imitated except for similarity. Homogenization will inevitably trigger price wars within the same lineup and reduce the profit level of the entire industry. This restricts my country's beauty sewing agents. The main factor for the overall improvement. In terms of the national market promotion methods of the beauty seam agent, the beauty seam agent industry can basically be divided into the beauty seam agent companies represented by the beauty seam agent factory, DBOSS, embroidered porcelain, etc. Relying on strong financial resources and relatively superb marketing methods, the Rally Group creates a brand image through huge communication costs, thereby forming a strong pull to the end consumers; the Push Group generally attaches importance to the establishment of a wide dealer network through opaque prices. To ensure the interests of distributors, even through multi-brand operation to increase network density and reduce price transparency, but relatively insufficient attention to the communication and brand pull of beauty sutures. Due to the difference in marketing methods, the push and pull two factions occupy different sub-markets. The relatively simple construction of the beauty joint agent and the influence of the color of the beauty joint agent advocated by Nippon Paint on consumers make the beauty joint agent more inclined to consumer products. The purchase and consumption behavior is less affected by the intermediate construction personnel, and the brand influence plays a huge role. However, due to the complicated deployment and construction process of epoxy sand mining, it needs the help of professional construction personnel to complete it. Therefore, it is more like an 'industrial product' and its purchase and consumption behavior is greatly affected by the intermediary. This led to the different outcomes of the push and pull two schools: the pull school occupies half of the mid-to-high-end beauty joints, but it is difficult to form an advantage in the beauty joint market; the push school occupies almost all the sand mining market, but in the US There is generally no significant achievement in seams. According to incomplete statistics, the current US sewing agent companies are mainly concentrated in the Yangtze River Delta, Pearl River Delta and Bohai Rim regions. Among them, foreign brands and large-scale domestic manufacturers are positioned as mid-to-high-end products in the market and are in a leading position in the market, leading the consumption trend of beauty sewing agents. Many other domestic small and medium-sized US sewing agents are mainly engaged in the production of medium and low-grade sewing agents, and are in a market following position. The competition of US sewing agents has intensified from time to time. Those who entered China in the early stage have a greater influence on the country and are in the forefront of the American sewing agent industry. Market investment, marketing planning, management and technological innovation all pose a threat to domestic manufacturers. In the coming years, the competition among Chinese beauty sewing agents will become more intense.
Industry Beauty Sewing Question