What does the collision of seamless tiles and antique tiles bring?

The webmaster reveals the page relevance in search engine optimization


　　 The search engine manages the relevance of page keywords when calculating the ranking. Relevance is an extremely important part of the ranking process, and it is also one of the topics that many search engine optimizers are interested in. This article starts from five On the other hand, talk to everyone about the correlation calculation of search engines. When a user searches for a certain keyword, the search engine needs a variety of processing to return the results that the user wants to promote the website. Generally, the search term is processed first, then the file matching is performed, and then the initial subset must be determined. After the initial subset within a certain range, it is the calculation of page coherence, which has an unusually large impact on ranking. Today and Renren sum up the important factors that affect coherence from five aspects, and also welcome everyone to make corrections.

　　 First, the degree of common use of keywords: The contribution rate of frequently used keywords to search rankings is less than that of abnormal keywords. Some of the most commonly used stop words, such as 'ah' and '的The search engine does not treat the keywords in the search string equally. It will weight the words with the degree of incompatibility. The commonly used words are low in weight, and the infrequently used words are high in weight. They will pay more attention to the infrequently used words. , Web page update by understanding how various search engines crawl Internet pages, how to index, and how to determine their search results ranking for a specific keyword and other technologies, to optimize the content of the web page to make it in line with the user's browsing habits , To improve search engine rankings without compromising user experience, thereby increasing website visits, and ultimately improving the website’s sales or publicity capabilities. . For example, if we search for the word 'we rent a carThe relevance to the A page is even higher.

　　 Second, the frequency and density of words: in theory, the more keywords that appear on a page, the stronger the relevance. The more relevant the explanation webpage is to the search word, but the actual situation is not like this. The search engine determines the webpage Relevance not only depends on the frequency and density of keywords, but also integrates many other identities. Many other webmasters accumulate keywords consciously or unconsciously, and they are easily collected and promoted by lowering their rights. Therefore, nowadays, search engines treat keywords. The frequency and density of appearance are becoming less and less important.

　　 Third, the status and situation of the word: the weight of the keywords appearing in the webpages is not the same. The search engine will record the position and pattern of the keywords in the webpage in the index database. Generally, the more important positions are considered to be title tags, bold typefaces, and H tags. If keywords emerge in an important position or adopt an important pattern, they will be given a higher weight. Therefore, when optimizing the website, pay attention to the position and situation of the keywords. These details will take years and months, and the weight of the website is slowly increasing.

　　 Fourth, the distance between words: The search engine will segment the searched string. If the words after segmentation can match exactly, the explanation is the most relevant to the searched word. Continuous and complete appearance confers more coherence than separate appearance. For example, if we search for 'Beijing search engine optimizationLianzhiyilu, the pseudo-original search engine will compare the contents of websites with each other with some relevant data, and then the browser will present these contents to searchers in the fastest and most complete way. , Then the relevance of webpage A given by search engines is definitely higher than webpage B. Therefore, before making a website, it is very meaningful to research and analyze keywords. It can influence the website from all aspects, not only in the number of searches made by users, but also in the accumulation of weight.

　　 Fifth, the relationship between links: In addition to a few identities on the page itself, the link relationship before the page is also an important aspect that affects coherence. The importance of the anchor text in the link is the most important. If a page has more import links with keywords as anchor text, the more relevant the page will be. Search engine personnel must pay attention to the application and marketing of anchor text when optimizing. External anchor text and internal anchor text are equally important, but at the same time, don't use the same keywords all to be natural.

　　 So far, I have made a summary from five aspects: common and abnormal use, frequency and density, status and situation, distance between words, and relationship between links. After reading this article, the desire to make the webmaster have a better understanding of the correlation calculation of search engines. Because of many researches, search engine users often only pay attention to the first few items in the search results, so a lot of business Websites hope to interfere with the ranking of search engines through various forms. . In practice, search engines may be much more complicated. This is just a summary based on the basic principles of the source, knowing that these can play a certain role in guiding our website.